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Category Archive for: ‘Franchise’

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    The Reciprocity of Authenticity

    Effective marketing and advertising starts with understanding people. Knowing what attracts, motivates, entertains and infuriates people is the lifeline of media.  Critiques in the early-to-mid 20th century suggested that media weaken or delimit the individual’s capacity to act autonomously.  The last 30 years have built …

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  • 2013 Marketing Trends

    5 Reasons to Franchise in 2013

    With the looming Mayan apocalypse safely behind us and the fiscal cliff just hours away, entrepreneurs are faced with tough decisions in 2013. Expanding your business during a tough economic climate might seem counter-intuitive.  However, you might be surprised to know that the chaos and …

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